Dirk Ploss

Hi! I'm Dirk Ploss, Chief Marketing Officer at Lecturio.de.

Marketing and online marketing specialist with more than 20 years of experience in marketing and advertising. Direct experience with retail, FMCG, financial services, tourism and e-commerce. Currently working as the CMO of Leipzig-based eLearning-Startup lecturio.de

CMO (Chief Marketing Officer) at Lecturio GmbH

February 2013 - Present | Leipzig, Germany

Responsible for Marketing.

Division Manager Brand Management and Marketing Communications at OTTO

October 2011 - May 2012

Strategic and operational responsibility for International Brand Management including Corporate Design, Performance Marketing, Online Marketing, Onsite Marketing, Advertising (TV, Radio, Print, OoH) and Dialogue Marketing. Leading 4 departments with a total of 64 employees.

Partner at Cubic Consulting GmbH

June 2007 - December 2011

Responsible Partner for Strategy, E-Commerce and Loyalty Consulting.

Senior Manager Online Marketing at OTTO

January 2011 - September 2011

Responsible for online marketing activities for otto.de - e.g. eCRM, E-Mail Marketing, Onsite Marketing and Online Service Management.

Team Leader E-Mail-Marketing at OTTO

February 2009 - December 2010

Responsible for strategic and operational email marketing.

Senior Project Manager (Freelance) at OTTO

June 2008 - January 2009

Setting up Personalisation Strategy; responsible for severals projects

General Manager (CEO) at Dicom24 GmbH

February 2002 - September 2004

Building a marketing consulting company for the KarstadtQuelle Corporation, specialised in the field of coupon advertising.

Head Of Marketing, Co-Founder at Clearing Solution GmbH

December 2002 - March 2003

Founder and responsible for B2B-marketing.

Geschäftsführender Gesellschafter (CEO) at Loyalty Hamburg GmbH

1997 - November 2002

Founder an general manager responsible for strategy, consulting and communications.

Creative Director at FCB Hamburg

May 1994 - December 1996

Creative lead for several accounts in retail, fmcg, petrol industry and NGOs.

Trainee; afterwards Copywriter, Conceptionist at MWI Markenwerbung International GmbH

September 1992 - May 1994

Development of ATL and BTL campaigns for clients in the retail business.

Owner at PLOSS Consulting

October 2004

Teaching and Lecturing on E-Mail-Marketing, Online Marketing, Loyalty and CRM-Topics.

Marketing, Online, Cooking, Innovation, Neuromarketing, Loyalty, E-Mail-Marketing, Social Media